Dermatologist tested – what does it mean?
July 1, 2009 by Jo
Dermatologist Tested or Dermatologist Approved has become increasingly common in the last few years on the label of skin care products and in advertising on television and in magazines and newspapers.
But what does this actually mean?
Does this mean that this particular skin care product has been scientifically studied by the dermatologist and approved on the basis of these studies? Does it mean that the product has been used extensively throughout his practice and after his long term considered use of the product he has then given it his seal of approval?
Unfortunately, in reality this expression could mean that they have used the product once and tested it on themselves or just given verbal approval of the product and it has then won the right to call itself Dermatologist Approved. They may have even been paid to endorse the product.
An advertisement with a picture of someone in a white coat and Dermatologist Tested or Approved in the copy can lead the consumer to make all manner of assumptions that aren’t justified. That somehow this product has an official seal of approval.
Of course this is not always the case but as with all marketing claims and advertising that pushes the boundaries, it pays the consumer to be aware of the way they can be manipulated.
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