One-handed Mascara
October 13, 2009 by Jo
Mascara Noir, a one handed Mascara is due to be launched in the UK market this week. Mascara Noir is claiming the first major change to mascara application in the last fifty years.
Mascara Noir has been developed by Belvada Cosmetics, a Montreal company in conjunction with HCP Packaging in the USA.
The packaging does not allow air into the mascara tube and therefore does not dry out like traditional mascaras. Product application can be very precise due to the brush passing through a slider mechanism eliminating excess product and therefore clumping and wastage.
On the side is a push button rather than a rotary click system and this allows for the product to dispense while it is being applied. Other applications for the dispenser is being planned such as concealer and lip gloss.
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